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Strategic brand management

Kapferer, Jean- Noel

Strategic brand management Kapferer, Jean- Noel - 2 edition - Kogan Page Inda Pvt Ltd: New Delhi 2003 - 437 p - .

ISBN: 8175541091 395

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B KAP

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