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Foundations of advertising theory and practice

Chunawalla, S A; Sethia, K C

Foundations of advertising theory and practice Chunawalla, S A; Sethia, K C - 5 edition - Himalaya Pub House: Mumbai 2002 - 919 p - .

ISBN: 325

Subjects--Topical Terms:
Advertising

Dewey Class. No.: S 659 CHU

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