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Customer relationship management: A strategic imperative in the world of e-business

Brown, Stanley A, Ed.

Customer relationship management: A strategic imperative in the world of e-business Brown, Stanley A, Ed. - - John Wiley & Sons: New York 2000 - 345 p - .

ISBN: 471644099 1295

Subjects--Topical Terms:
Customer relations management-- CRM

Dewey Class. No.: R 658.81CRM BRO

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