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Marketing: Concepts and strategies

Pride, William M; Ferrell, O C

Marketing: Concepts and strategies Pride, William M; Ferrell, O C - 10 edition - Houghton Mifflin Company: Boston 2000 - 666 p - .

ISBN: 8185502617 995

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: S 658.8 PRI

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