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Marketing planning in a total quality environment

Linneman, Robert E; Stanton, John L

Marketing planning in a total quality environment Linneman, Robert E; Stanton, John L - - Jaico Pub: Mumbai 2000 - 464 p - .

ISBN: 8172248288 995

Subjects--Topical Terms:
Quality control management--Total quality management

Dewey Class. No.: R 658.562 LIN

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