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Customer relationship management: Emerging concepts, tools and applications

Sheth, Jagdish N, et.al. Ed.

Customer relationship management: Emerging concepts, tools and applications Sheth, Jagdish N, et.al. Ed. - - Tata Mc Graw Hill: New Delhi 2001 - 544 p - .

ISBN: 70435049

Subjects--Topical Terms:
Customer relations management-- CRM

Dewey Class. No.: R 658.81CRM SHE

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