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Eleven steps to brand heaven: The ulrimate guide to buying an advertising campaign

Weinreich, Len

Eleven steps to brand heaven: The ulrimate guide to buying an advertising campaign Weinreich, Len - - Kogan Page Pub: London 1999 - 245 p - .

ISBN: 749428945 1495

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: R 658.8B WEI

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