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Consumer behavior: Building marketing strategy

Hawkins, Del I, et.al.

Consumer behavior: Building marketing strategy Hawkins, Del I, et.al. - 7 edition - Irwin McGraw-Hill:New York 1998 - 760 p - .

ISBN: 71153241 $20.95

Subjects--Topical Terms:
Consumer behaviour

Dewey Class. No.: 658.8342 HAW

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