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Essentials of marketing: Text and cases

Lancaster, Geoffrey; Massingham, Lester

Essentials of marketing: Text and cases Lancaster, Geoffrey; Massingham, Lester - 2 edition - Mc GrawHill: New Delhi 1994 - 496 p - .

ISBN: 71134476 $13.50

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: R 658.8 LAN

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