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Marketing management: Strategies and programs

Guiltinan, Joseph P, Ed.

Marketing management: Strategies and programs Guiltinan, Joseph P, Ed. - 6 edition - Mc Graw Hill: New York 1996 - 463 p - .

ISBN: 007114255x $15.50

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: R 658.8 GUI

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