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Competitive positioning: Key to market success

Hooley, Graham J; Saunders, John

Competitive positioning: Key to market success Hooley, Graham J; Saunders, John - - Prentice Hall: New York 1993 - 260 p - .

ISBN: 131555995 $14.50

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 HOO

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