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Advertising management

Batra, Rajeev; Aaker, David A, et.al.

Advertising management Batra, Rajeev; Aaker, David A, et.al. - 5 edition - Prentice Hall: New Delhi 1997 - 754 p - .

ISBN: 8120312198 195

Subjects--Topical Terms:
Advertising management

Dewey Class. No.: 659.1 BAT

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