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Brand positioning: Strategies for competitive advantage

Sengupta, Subroto

Brand positioning: Strategies for competitive advantage Sengupta, Subroto - - Tata Mc Graw Hill: New Delhi 1993 - 299 p - .

ISBN: 74624016 102

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B SEN

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