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Foundations of advertising theory and practice

Chunawalla, S A; Sethia, K C

Foundations of advertising theory and practice Chunawalla, S A; Sethia, K C - 3 edition - Himalaya Pub House: Mumbai 1993 - 470 p - .

ISBN: 8170408490 225

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659 CHU

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