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Advertising management

Aaker, David A; Batra, Rajeev, et.al.

Advertising management Aaker, David A; Batra, Rajeev, et.al. - 4 edition - Prentice Hall: New Delhi 1992 - 593 p - .

ISBN: 876927908 125

Subjects--Topical Terms:
Advertising management

Dewey Class. No.: 659.1 AAK

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