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The impact of television advertising on children /

Unnikrishnan, Namita.

The impact of television advertising on children / Namita Unnikrishnan, Shailaja Bajpai. - New Delhi ; Thousand Oaks : Sage Publications, 1996. - 426 p. : ill. ;

Includes bibliographical references (p. [413]-418) and index.

ISBN: 817036471X (India : hb) 8170364728 (India : pb) 0803992424 (US : hb) 0803992432 (US : pb)

Subjects--Topical Terms:
Television advertising and children--India.
Television and children--India.

Dewey Class. No.: 302.234083 / NAM

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