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The Language of Branding: Theory, Strategies, and Tactics

Lerman, Dawn and others

The Language of Branding: Theory, Strategies, and Tactics ENGLISH - - New York Routledge 2018 - 160 P PB Book

ISBN: 9780415806749

Subjects--Topical Terms:
Brand Language, Marketing, Consumer behavior, Advertising, Communication

Dewey Class. No.: 659 LER

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