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Business policy and strategy: Concepts and readings

McCarthy, Daniel J, et.al.

Business policy and strategy: Concepts and readings McCarthy, Daniel J, et.al. - 4 edition - Richard D. Irwin, INC: Illinois 1996 - 528 p - .

ISBN: 110

Subjects--Topical Terms:
Strategic management--business policy --strategic planning

Dewey Class. No.: 658.402 MCC

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