Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling /

Cespedes, Frank V.,

Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling / Frank V. Cespedes. - x, 313 pages : illustrations ;

Includes bibliographical references.

9781422196052 (alk. paper)


Sales management.
Selling.
Strategic planning.

658.8/101 / CES