The rebel entrepreneur : rewriting the business rulebook /

Moules, Jonathan.

The rebel entrepreneur : rewriting the business rulebook / Jonathan Moules. - 1st ed. - London ; Philadelphia, PA : Kogan Page, 2012. - ix, 214 p. ;

Includes index.

Funding is for fools -- Don't innovate, imitate -- Don't be a hero -- The high price of success -- Don't get hung up on the business plan -- You cannot cut your way to success -- Do not waste your time selling -- Failure is not failure if you learn.

9780749464820 9780749464837


Entrepreneurship.
Success in business.

658.4 / MOU