Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data /

Ratner, Bruce.

Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data / Bruce Ratner. - 2nd ed. - Boca Raton, FL : Taylor & Francis, c2012. - xxv, 516 p. : ill. ;

Rev. ed. of: Statistical modeling and analysis for database marketing. c2003.

Includes bibliographical references and index.

9781439860915


Database marketing
Data mining
Big data

658.8/72