Marketing public health : strategies to promote social change /
Siegel, Michael
Marketing public health : strategies to promote social change / by Michael Siegel and Lynne Doner Lotenberg - 2nd ed. - Boston : Jones and Bartlett Publishers, 2007. - xx, 608p. : ill. ;
Includes bibliographical references and index.
9780763738914
Public health
Public Health.
Marketing of Health Services.
Social Change.
362.1094 / SIE/M
Marketing public health : strategies to promote social change / by Michael Siegel and Lynne Doner Lotenberg - 2nd ed. - Boston : Jones and Bartlett Publishers, 2007. - xx, 608p. : ill. ;
Includes bibliographical references and index.
9780763738914
Public health
Public Health.
Marketing of Health Services.
Social Change.
362.1094 / SIE/M