The cultural dimension of global business /

Ferraro, Gary P.

The cultural dimension of global business / Gary P. Ferraro, Elizabeth K. Briody. - 7th ed. - Boston : Pearson, c2013. - xii, 292 p. : ill. ;

Includes bibliographical references (p. 268-280) and index.

9780205835591 (alk. paper) 0205835597 (alk. paper)


International business enterprises
Intercultural communication.
Technical assistance

302.35 FER.C