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Why CRM doesn't work: How to win by letting customers manage the relationship

Newell, Frederick

Why CRM doesn't work: How to win by letting customers manage the relationship Newell, Frederick - - Kogan Page India Private Limited, New Delhi 2008 - 263 p - .

Subjects--Topical Terms:
Customer relationship management--Sales Management

Dewey Class. No.: 658.812 NEW-W

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