Service management and marketing: Customer management in service competition
Gronroos, Christian
Service management and marketing: Customer management in service competition Gronroos, Christian - 3 Edition - Wiley India Pvt. Ltd., New Delhi 2007 - 483 p - .
Services Marketing
658.802 GRO-S3
Service management and marketing: Customer management in service competition Gronroos, Christian - 3 Edition - Wiley India Pvt. Ltd., New Delhi 2007 - 483 p - .
Services Marketing
658.802 GRO-S3