Kellogg on branding: The marketing faculty of the kellogg school of management
Tybout, Alice M, Ed. Calkins, Tim, Ed.
Kellogg on branding: The marketing faculty of the kellogg school of management Tybout, Alice M, Ed. Calkins, Tim, Ed. - - John Wiley & Sons Inc., New York 2005 - 334 p - .
Brand Management
658.8343 TYB-K
Kellogg on branding: The marketing faculty of the kellogg school of management Tybout, Alice M, Ed. Calkins, Tim, Ed. - - John Wiley & Sons Inc., New York 2005 - 334 p - .
Brand Management
658.8343 TYB-K