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Marketing management: A strategic decision making approach

Mullins, John W, et al.

Marketing management: A strategic decision making approach Mullins, John W, et al. - 5 Edition - Mcgraw Hill Book Co., New York 2006 - 520 p - .

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 MUL-M5

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