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Consumer behaviour: A managerial perspective

Sheth, Jagdish N and Banwari Mittal

Consumer behaviour: A managerial perspective Sheth, Jagdish N and Banwari Mittal - - Thomson Learning Inc., United States 2003 - 487 p - .

Subjects--Topical Terms:
Consumer behaviour--Marketing management

Dewey Class. No.: 658.8342 SHE-C

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