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Foundations of advertising theory and practice

Chunawalla, S A and Sethia, K C

Foundations of advertising theory and practice Chunawalla, S A and Sethia, K C - 4 Edition - Himalaya Publishing House, Allahabad 1997 - 835 p - .

Subjects--Topical Terms:
Advertising management

Dewey Class. No.: 659.1 CHU-F4

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