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Marketing decisions for new and mature products

Hisrich, Robert D and Peters, Michael P

Marketing decisions for new and mature products Hisrich, Robert D and Peters, Michael P - 2 Edition - MacMillan Publishing Co. Inc., New York 1991 - 516 p - .

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 HIS-M2

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