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Maximarketing: The new direction in advertising, promotion...

Rapp, Stan and Collins, Thomas L

Maximarketing: The new direction in advertising, promotion... Rapp, Stan and Collins, Thomas L - - Penguin Books Inc., New York 1988 - 279 p - .

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 RAP-M

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