Legends in marketing.8V
Wind, Yoram Jerry
Legends in marketing.8V - Sage 2014
V.1: Organizational buying behaviour V.2: Consumer behaviour V.3: Product and new product management V.4: Marketing strategy V.5: Market segmentation V.6: Global marketing V.7: Marketing research V.8: Future of marketing
658.8 / WIN.L
Legends in marketing.8V - Sage 2014
V.1: Organizational buying behaviour V.2: Consumer behaviour V.3: Product and new product management V.4: Marketing strategy V.5: Market segmentation V.6: Global marketing V.7: Marketing research V.8: Future of marketing
658.8 / WIN.L