Consumer behavior and managerial decision making /
Kardes, Frank R.
Consumer behavior and managerial decision making / - 2nd ed. - New Delhi : PHI , 2009. - xviii+457/-
978812032229
Consumer Behavior Economics
Consumer behavior and managerial decision making / - 2nd ed. - New Delhi : PHI , 2009. - xviii+457/-
978812032229
Consumer Behavior Economics