Creating powerful brands In consumer, service and industrial markets /
De Chernatony, Leslie
Creating powerful brands In consumer, service and industrial markets / - 3rd ed. - Oxford : Butterworth-Heinemann , 2006. - p.xix+467
0750659807
Creating powerful brands In consumer, service and industrial markets / - 3rd ed. - Oxford : Butterworth-Heinemann , 2006. - p.xix+467
0750659807